Founders, read this
Every live ad makes one argument. We tagged all of them in your category: which arguments are crowded, which ones last, which nobody is making. Each comes with the brief to run it.
The map
Bar is the share of live ads making the argument. Orange is how many of those copies passed sixty days. Tap a row for the brief.
Open ground
Arguments under four percent of the category with at least one ad that has lasted two months. The market already tested it for you.
Every argument
Only arguments with at least one ad past sixty days. In order of crowding. The brief under each is built from the ads that lasted: who they name, the proof they carry, the first line they open with.
Who owns what
Dot size is how many distinct copies the brand runs on that argument. Orange means at least one of them has lasted. Empty cells are the map of what nobody is saying.
Your coverage
Tap every argument that appears in your last twenty ads. The card reads back your coverage and the one to brief next, with its brief.
Count an argument once no matter how many ads make it. A new headline is not a new argument.
What finished looks like
This is the half we are actually paid for.
25 video and 40 static creatives in one block for a Swedish sunscreen brand, ready before the season opened.
Down from about eight weeks. Brief Monday, test Wednesday.
30 to 40 assets from one brief and one channel. The volume feeds a test plan; it is not the point.
The Playbook
We send them as they are built. Nothing to sign up for.
Why we made this
Shaanks is a creative production partner. We make the ads: static, video, UGC, email design. Pulling a category apart like this is how we open every engagement, so handing it over costs us nothing and saves you the afternoon.
No gate, no form, no sequence waiting behind this page. You are reading it because we sent it to you.
Reading the map is free. Building the ad that belongs on it is what we charge for.